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ISBN: 978-0176570255
This comprehensive textbook explores the evolving business landscape of the 21st century. It equips students with a strong foundation in key trends and challenges facing businesses today, preparing them for success in the global marketplace. The book is organized into five parts:
The book uses a clear and concise writing style, incorporating current examples and case studies to illustrate real-world business scenarios. This resource is essential for students pursuing business and management studies.
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