Strategic Market Management, 11th Edition – 978-1119441434
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Strategic Market Management, 11th Edition
“Strategic Market Management” by David A. Aaker thoroughly explores the essentials and cutting-edge developments in strategic market management. The 11th edition of this renowned book delves deeper into creating and sustaining competitive advantage, emphasizing the importance of adapting to changing market conditions. This comprehensive guide offers vital insight into overcoming challenges that executives and companies face, providing readers with relevant frameworks and strategies to shape the market landscape proactively. The book is essential reading for anyone involved in strategic planning, from students to industry professionals.
- Title: Strategic Market Management, 11th Edition
- Author: David A. Aaker
- ISBN: 978-1119441434
- Language: English
- Edition: 11th Edition
Master strategic market management with Aaker’s 11th edition. Learn to build & sustain competitive advantage in today’s dynamic markets. Essential for students & professionals.
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