Strategic Management of Tecnological Innovation 7th Edition – Melissa Schilling
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Gain a comprehensive understanding of strategic management and technological innovation with Melissa Schilling’s acclaimed textbook, “Strategic Management of Technological Innovation,” 7th Edition. This essential resource provides a detailed exploration of the key concepts, frameworks, and best practices for successfully navigating the complexities of technological change.
The book delves into various aspects of innovation management, including identifying opportunities, developing new technologies, and commercializing inventions. It examines the role of organizational structure, competitive dynamics, and strategic alliances in fostering innovation. Real-world case studies and examples illustrate the principles discussed, making the material engaging and relatable to real-world scenarios.
This 7th edition, with ISBN 9781264080939, is updated to reflect the latest trends and advancements in the field of technological innovation. It offers invaluable insights for students and professionals seeking to master the challenges and opportunities presented by a rapidly evolving technological landscape. You’ll learn how to effectively manage the entire innovation process, from idea generation to market launch.
Whether you’re a student in a business or engineering program, or a working professional seeking to enhance your skills in innovation management, this book offers a robust and practical framework for strategic decision-making in the context of technological change. It equips readers with the tools and knowledge needed to lead successful innovation initiatives.
Master strategic tech innovation with Melissa Schilling’s 7th edition (ISBN 9781264080939). Explore key concepts, frameworks, & best practices for navigating technological change. Ideal for students & professionals.
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