Strategic Brand Management – 978-0190646004
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Strategic Brand Management
Authored by Deborah Roedder John, Strategic Brand Management delves deep into the nuances of brand management tactics and strategies, equipping readers with the insights necessary to navigate the complex arena of brand enhancement and value in today’s dynamic markets.
- Author: Deborah Roedder John
- ISBN: 978-0190646004
Master brand management strategies. Learn tactics for enhancing brand value in today’s markets. By Deborah Roedder John.
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