Strategic Brand Management, 2nd Edition – 978-1936572359
$38.35
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Strategic Brand Management, 2nd Edition
- Author: Alexander Chernev
- ISBN: 978-1936572359
- Language: English
- Edition: Second Edition
- Page Numbers: Not specified
Explore the art and science of brand management with “Strategic Brand Management, 2nd Edition” by renowned author Alexander Chernev. This book offers insightful analysis and practical guidance on building, leveraging, and managing a strong brand in today’s complex market environment. Its comprehensive approach helps readers understand how brand equity can be systematically enhanced to maximize brand value.
Build and manage a strong brand. Strategic Brand Management, 2nd Edition, by Alexander Chernev, provides insightful analysis and practical guidance for today’s complex market.
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