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Standing Room Only, 2nd Edition, offers invaluable marketing insights for professionals in the performing arts. This comprehensive guide provides a deep dive into audience engagement, helping you understand and connect with your target demographics effectively.
Learn how to successfully segment and target your audience for maximum impact. The book covers crucial aspects of performing arts marketing, including pricing strategies, promotional techniques, and exceptional customer service. Packed with real-world examples and case studies, it brings theoretical knowledge to life, demonstrating practical applications of successful campaigns.
Authored by industry experts with extensive experience, this resource is a must-have for anyone involved in marketing performing arts events. From seasoned professionals to newcomers, Standing Room Only provides the tools and knowledge to elevate your marketing strategies and boost attendance.
Published by Routledge, a leading academic and professional publisher, this book offers a high level of authority and practical advice. Whether you are managing a theatre, concert hall, or any performing arts organization, this book provides actionable strategies to increase engagement and maximize the success of your events.
Boost performing arts attendance! J. Bernstein’s “Standing Room Only” (2nd Ed., 9781137282934) offers expert marketing insights, proven strategies, & real-world case studies for audience engagement. A must-read for professionals.
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