Services Marketing: People, Technology, Strategy 9th Edition – Christopher Lovelock, Jochen Wirtz
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Unlock the secrets to successful service marketing with the 9th edition of “Services Marketing: People, Technology, Strategy” by Christopher Lovelock and Jochen Wirtz. This comprehensive textbook provides an in-depth exploration of the unique challenges and opportunities presented by the service industry.
Delve into the intricacies of service marketing, covering key aspects such as people, technology, and strategy. Gain a solid understanding of how to effectively manage service quality, build strong customer relationships, and leverage technology to enhance the customer experience. The book examines the latest trends and best practices, equipping you with the knowledge and tools necessary to thrive in today’s competitive marketplace.
This updated edition offers a wealth of real-world examples, case studies, and practical frameworks to illustrate key concepts. Explore the impact of technology on service delivery, learn how to effectively manage service employees, and develop winning strategies for long-term success. Whether you are a student studying service marketing or a professional seeking to improve your skills, this book is an invaluable resource.
ISBN 9781944659790 ensures you are getting the most current and relevant edition of this critically acclaimed text. Master the principles of services marketing and gain a competitive edge in this dynamic field. Learn how to effectively market and manage services in today’s evolving landscape.
Master services marketing with Lovelock & Wirtz’s 9th edition (ISBN 9781944659790). This comprehensive text covers people, technology, & strategy, equipping you with the knowledge to thrive. Ideal for students & professionals.
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