Retailing Management, 9th Edition – 978-0078028991
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Retailing Management, 9th Edition
Book Details
- Authors: Michael Levy and Barton Weitz
- ISBN: 978-0078028991
Retailing Management, 9th Edition, provides a comprehensive overview of the retail industry. This edition incorporates contemporary trends, including the rise of e-commerce and social media’s impact on retail strategies. The book explores key retail facets such as strategic planning, merchandising, operations, marketing communication, and customer service, providing valuable insights for students and professionals alike.
Retailing Management 9th Edition by Levy & Weitz. Covers e-commerce, social media, strategic planning, merchandising, and more. Ideal for students and professionals.
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