Retailing Management, 6th Edition – 978-0073019789
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Retailing Management, 6th Edition
- Author: Michael Levy
- Publisher: Pearson
- ISBN: 978-0073019789
Michael Levy’s Retailing Management, 6th Edition provides a comprehensive overview of the dynamic retail industry. This textbook covers foundational retail concepts and emerging trends, preparing students for success in retail management. It features in-depth coverage of strategic planning, store operations, customer relationship management, and digital marketing. Real-world examples and case studies connect theory to practice, while thought-provoking questions and exercises encourage critical thinking. Updated content reflects the latest retail advancements, including e-commerce and data analytics.
This essential resource is suitable for students in retail management, marketing, and business administration programs, as well as professionals seeking to enhance their retail expertise.
Retailing Management 6th Edition by Michael Levy. Comprehensive textbook covering retail concepts, trends, strategic planning, operations, & digital marketing. Perfect for students & professionals. Pearson .
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