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Master the fundamentals of retail management with the 11th edition of Michael Levy’s comprehensive textbook. This essential resource provides a thorough understanding of all aspects of the retail industry, equipping you with the knowledge and skills needed to succeed in this dynamic field.
Explore key retail management concepts, from strategic planning and merchandise management to customer relationship management and supply chain operations. The book delves into current industry trends and best practices, offering real-world examples and case studies to illustrate key principles.
This updated edition incorporates the latest advancements and challenges facing the retail sector, including the growing importance of e-commerce, omnichannel strategies, and data-driven decision making. You’ll gain valuable insights into managing diverse retail formats, understanding consumer behavior, and building a successful retail business.
Whether you are a student pursuing a degree in retail management or a practicing retail professional seeking to enhance your expertise, this textbook serves as an invaluable guide. Its clear explanations, practical applications, and updated content make it an indispensable resource for anyone involved in or interested in the retail industry. The ISBN 9781264157440 ensures you acquire the most current version.
Master retail management with Levy’s 11th edition! This comprehensive textbook (ISBN 9781264157440) covers strategic planning, merchandising, CRM, and more. Ideal for students and professionals.
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