Principles of Microeconomics – 978-1260111095
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Principles of Microeconomics
- Authors: Robert H. Frank, Ben Bernanke, Kate Antonovics, Ori Heffetz
- Publisher: McGraw-Hill Education
- ISBN: 978-1260111095
Introducing the principles that shape the modern economy and the decisions we make within it, this textbook offers an accessible, applications-oriented approach featuring real-world examples that illuminate concepts and enhance understanding. Through a combination of the latest research and practical applications, the authors explore the core concepts of microeconomics and their everyday implications, touching on topics such as supply and demand, game theory, market power, optimal pricing, asymmetric information, and more. By incorporating a strong emphasis on problem-solving, Principles of Microeconomics encourages students to think critically and develop their analytical skills, empowering them to make informed economic decisions as responsible citizens and informed consumers.
Master microeconomics with Frank, Bernanke, Antonovics, and Heffetz. Real-world examples, problem-solving, and core concepts like supply/demand & game theory. McGraw-Hill Education.
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