Principles of Marketing 1st Edition – David Shaw
$34.30
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Dive into the fundamentals of marketing with “Principles of Marketing,” 1st Edition, by David Shaw. This comprehensive textbook provides a clear and accessible introduction to the core concepts and strategies driving successful marketing campaigns in today’s dynamic business environment. Ideal for students and professionals alike, it serves as an excellent resource for building a solid understanding of marketing principles.
The book explores a wide range of essential topics, including market research and analysis, consumer behavior, segmentation and targeting, branding and positioning, product development and management, pricing strategies, distribution channels, promotion and advertising, and the impact of digital marketing. Each chapter is meticulously crafted to enhance learning, offering real-world examples and case studies to illustrate key concepts.
With its clear explanations, practical applications, and engaging style, “Principles of Marketing” equips readers with the essential knowledge and tools needed to succeed in the field. Whether you are a budding marketing professional or seeking to enhance your existing skills, this book provides a robust foundation for understanding the dynamic world of marketing.
ISBN 9781998798049 ensures easy identification and ordering. This edition is a valuable asset for anyone serious about mastering the principles of effective marketing.
Master marketing fundamentals with David Shaw’s “Principles of Marketing,” 1st Edition (ISBN 9781998798049). A comprehensive guide covering market research, consumer behavior, branding, and digital marketing. Ideal for students and professionals.
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