Principles of Marketing 17th Global Edition – 978-1292220178
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Principles of Marketing 17th Global Edition
- Title: Principles of Marketing 17th Global Edition
- Authors: Philip T. Kotler and Gary Armstrong
- ISBN: 978-1292220178
“Principles of Marketing 17th Global Edition” by Philip T. Kotler and Gary Armstrong provides a comprehensive introduction to marketing. This edition integrates the latest marketing theories and practices, focusing on the increasing importance of global and digital strategies. The book helps students develop effective marketing decision-making skills through real-world examples and a strong emphasis on customer engagement and technology. It’s suitable for undergraduate marketing students and anyone seeking to understand fundamental marketing principles in today’s global and digital landscape.
Master marketing principles with Kotler & Armstrong’s 17th Global Edition. Learn global & digital strategies, customer engagement, & effective decision-making. Ideal for undergraduates & marketing professionals.
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