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This book provides a comprehensive overview of political campaign communication. Explore the history and evolution of the field, the role of media, innovative strategies in advertising and social media, and their impact on public opinion and voter behavior. The book also examines the ethical considerations of campaign strategies.
This resource is designed for students and professionals in political science, communication, and marketing seeking to understand the complexities of communication in political settings.
Robert E. Denton, Jr., a distinguished professor of communication, has authored numerous works on political communication. These include, but are not limited to, insightful analyses of American political campaigns and the role of the media.
Master political campaign communication. Explore history, media’s role, innovative strategies, and ethical considerations. Ideal for students and professionals in political science, communication, and marketing.
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