Modern Competitive Strategy – 978-1259181207
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Modern Competitive Strategy
- Author: Gordon Walker
- ISBN: 978-1259181207
- Publisher: McGraw-Hill Education
Modern Competitive Strategy offers a comprehensive exploration of competitive strategy. It delves into key aspects, including environmental factors, various strategy types, implementation, and evaluation.
Part One: The Competitive Environment
Examines industry structure, the competitive landscape, and regulatory influences.
Part Two: Competitive Strategy
Discusses strategic approaches such as differentiation, cost leadership, and focus strategies.
Part Three: Implementation of Competitive Strategy
Provides a detailed analysis of the implementation process, covering organizational design, marketing strategy, and operations management.
Part Four: Evaluation of Competitive Strategy
Explores methods and factors for assessing the effectiveness and sustainability of competitive strategies.
This book is a valuable resource for anyone seeking to understand the dynamics of competitive strategy in today’s business world.
Master modern competitive strategy. Gordon Walker’s comprehensive guide explores environmental factors, strategy types, implementation, and evaluation. Learn differentiation, cost leadership, and more.
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