Methods in Behavioral Research – 978-1260205589
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Methods in Behavioral Research
- Author: Paul C. Cozby and Scott C. Bates
- ISBN: 978-1260205589
- Publisher: SAGE Publications
This comprehensive text introduces students to the core concepts and methods used in behavioral research. It covers a broad range of topics, from research design to data analysis, providing a thorough understanding of both quantitative and qualitative approaches. The book explores the role of theory in research, and demonstrates how to conduct surveys, experiments, and interviews. Advanced techniques such as longitudinal research and meta-analysis are also addressed. Clear writing and in-depth explanations make this a valuable resource for students and professionals in psychology, sociology, education, and related fields.
Master behavioral research methods. Covers quantitative & qualitative approaches, research design, data analysis, surveys, experiments, and more. Ideal for psychology, sociology, and education students/professionals.
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