Marketing: The Core, 6th Edition – 978-0077729035
$38.55
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Marketing: The Core, 6th Edition
- Title: Marketing: The Core, 6th Edition
- Author: Roger Kerin
- ISBN: 978-0077729035
- Language: English
“Marketing: The Core” by Roger Kerin is a concise adaptation of the fourteenth edition of “Marketing.” This book emphasizes core marketing theory from a managerial perspective. The 6th edition maintains a conversational style, rich examples, and high-interest anecdotes while incorporating the latest trends. The text presents concepts in a concise and accessible way, ideal for students and professionals seeking to enhance their marketing knowledge.
Master core marketing theory with Kerin’s concise, 6th edition. Learn from real-world examples & incorporate latest trends. Perfect for students & professionals.
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