Marketing: The Core 2024 Release – Roger A. Kerin, Steven Hartley

Dive into the world of marketing with “Marketing: The Core,” 2024 edition, by renowned authors Roger A. Kerin and Steven Hartley. This comprehensive textbook offers a thorough exploration of fundamental marketing concepts and principles, providing students and professionals alike with a robust understanding of the field.

This updated edition of Marketing: The Core (ISBN: 9781266786631) ensures readers have access to the latest theories, strategies, and best practices in the dynamic landscape of modern marketing. The book covers a wide range of topics, from market research and consumer behavior to branding, digital marketing, and marketing strategy. Expect a clear and engaging presentation of complex information, making it accessible to a broad audience.

Ideal for college-level marketing courses, “Marketing: The Core” serves as an invaluable resource for both undergraduate and graduate students. However, its practicality and insightful analysis also make it a beneficial tool for marketing professionals seeking to refresh their knowledge or delve deeper into specific areas. This edition is known for its strong emphasis on real-world applications and case studies, helping readers bridge the gap between theory and practice.

The authors’ expertise and clear writing style contribute to a learning experience that is both informative and engaging. “Marketing: The Core” is structured to facilitate understanding, with ample examples and illustrations supporting the key concepts. Whether you’re a seasoned professional or just starting your journey in the marketing world, this book promises a rewarding and enriching experience.