Marketing Strategy and Competitive Positioning 8th Edition – Brigitte Nicoulaud
$33.30
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Gain a comprehensive understanding of marketing strategy and competitive positioning with the 8th edition of this essential textbook by Brigitte Nicoulaud. This book provides a detailed exploration of fundamental marketing concepts and cutting-edge strategies, equipping you with the knowledge to succeed in today’s dynamic marketplace.
Learn to analyze markets effectively, pinpoint lucrative opportunities, and craft robust marketing plans. The text delves into the latest trends and best practices in marketing, including the crucial aspects of digital marketing and social media engagement. You’ll develop the skills to navigate the competitive landscape, differentiate your offerings, and create a sustainable competitive advantage.
This insightful resource provides a deep dive into customer behavior and segmentation, empowering you to tailor your marketing efforts for maximum impact. Discover how to build and manage impactful brands that resonate with your target audience. Real-world case studies and examples bring the concepts to life, illustrating practical applications of the theories discussed.
Written by leading experts in the field, this book serves as an invaluable resource for both students and marketing professionals seeking to enhance their knowledge and skills. Whether you’re developing your marketing foundation or looking to refine existing strategies, this 8th edition offers an updated and relevant approach to marketing strategy and competitive positioning. ISBNs: 9781292725017, 129272501X, 9781292456720, 1292456728
Master marketing strategy & competitive positioning with Brigitte Nicoulaud’s 8th edition. Explore key concepts, digital trends, & real-world case studies. ISBN: 9781292725017. Ideal for students & professionals.
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