Marketing Research, 8th Edition – 978-0134167404
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Marketing Research, 8th Edition
- Author: Alvin C. Burns
- Publisher: Pearson
- ISBN: 978-0134167404
Marketing Research, 8th Edition provides students with the knowledge and skills necessary for conducting effective marketing research. This comprehensive text covers all aspects of the research process, from planning and design to data collection and analysis. Updated content reflects current marketing trends. New case studies and examples, interactive exercises, and a companion website with additional resources (including chapter summaries, quizzes, and PowerPoint presentations) enhance learning. This textbook is ideal for undergraduate marketing research courses.
Master marketing research with the 8th edition. Burns’ comprehensive text covers all aspects, from planning to analysis. Updated content, case studies, and online resources enhance learning. Ideal for undergraduate courses.
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