Marketing Research 13th Edition – David A. Aaker, George S. Day, Robert P. Leone, V. Kumar
$32.55
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Gain a comprehensive understanding of marketing research with the 13th edition of Marketing Research by Aaker, Day, Leone, and Kumar. This extensively revised text provides a thorough exploration of the fundamental concepts and advanced techniques used in today’s dynamic marketing landscape.
This essential resource equips students and professionals with the knowledge and skills needed to design, conduct, and interpret marketing research effectively. The book delves into qualitative and quantitative methods, exploring various data collection and analysis techniques, ensuring readers are prepared for real-world challenges.
From problem definition and research design to data analysis and report writing, the book offers a practical, step-by-step approach. It covers key topics including sampling, scaling, questionnaire design, and the interpretation of statistical results, providing clear explanations and relevant examples.
The 13th edition remains at the forefront of the field, integrating the latest advancements in technology and methodology. It reflects current trends in marketing research, such as the growing importance of big data and digital analytics. Readers will gain valuable insights into the ethical considerations and societal impacts of marketing research practices.
This indispensable textbook is ideal for undergraduate and graduate students in marketing, business, and related disciplines. It also serves as a valuable reference for marketing professionals seeking to enhance their research capabilities and stay current with the latest best practices.
Master marketing research with Aaker, Day, Leone, & Kumar’s 13th edition (9781119497585). This comprehensive text covers qualitative & quantitative methods, data analysis, and ethical considerations. Ideal for students & professionals.
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