Marketing Research 12th Edition – Carl McDaniel Jr., Roger Gates
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Gain a comprehensive understanding of marketing research with Marketing Research, 12th Edition by Carl McDaniel Jr. and Roger Gates. This extensively revised edition provides a thorough exploration of the fundamental concepts and advanced techniques used in contemporary marketing research.
The book delves into a wide range of topics, covering both qualitative and quantitative research methods. Learn how to design effective research projects, collect and analyze data, and interpret findings to make informed marketing decisions. The authors present clear explanations and real-world examples to illustrate key concepts and enhance your understanding.
This 12th edition incorporates the latest advancements in the field, including technological innovations and evolving consumer behaviors. It equips you with the essential skills and knowledge to conduct impactful marketing research in today’s dynamic marketplace. Whether you’re a student or a marketing professional, this textbook serves as an invaluable resource for mastering the art and science of marketing research.
Key features include detailed explanations of research methodologies, practical applications of research techniques, and case studies that demonstrate the real-world relevance of the concepts covered. The clear and concise writing style ensures accessibility for a wide range of readers, making it an ideal companion for anyone seeking to develop their marketing research capabilities. ISBN: 9781119716310
Master marketing research with McDaniel & Gates’ 12th edition. Explore qualitative & quantitative methods, data analysis, and real-world applications. ISBN: 9781119716310.
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