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This twelfth edition of Marketing Research has been thoroughly updated to reflect modern marketing research methodologies, tools, and case studies. It explores traditional and contemporary research methods, covering data collection, analysis, and interpretation. New to this edition are enhanced sections on digital analytics, including in-depth coverage of social media research, big data analysis, and data visualization techniques. Detailed examples from real-world companies and a clear writing style make this an invaluable resource for students and professionals.
Master marketing research with the 12th edition. Updated with digital analytics, social media, & big data. Ideal for students and professionals.
Strengthen family-school-community partnerships with culturally responsive strategies. This 4th edition, by Grant & Ray, empowers students through effective engagement. Ideal for educators, administrators, and policymakers.
Dental Public Health & Research, 4th ed., by Christine N. Nathe. Essential guide for dental hygienists, covering public health policies, advocacy, and oral health education. Updated with latest research & technology.
Master health behavior theory for public health. Learn foundational principles, applications, and intervention strategies. Covers social cognitive, health belief, and transtheoretical models. Real-world examples & practical exercises.
Explore counseling & psychotherapy theories and applications across cultures & settings. Experts Ginter, Sodowsky, & Gerstein provide culturally competent approaches. Ideal for practitioners, scholars, and students.
Strengthen family-school partnerships for improved child development. The 2nd edition of Conjoint Behavioral Consultation expands on ethics, diversity, RTI, and best practices. Essential for students, researchers, and practitioners.
Master clinical lab science with Linne & Ringsrud’s 8th edition. Turgeon’s comprehensive guide integrates concepts, procedures, and real-world applications for students and professionals. Updated content ensures career readiness.
Master physical examination & health assessment for adults. Canadian e-book by Jarvis et al., Elsevier Canada. Covers chronic conditions, aging, substance abuse, and more. Updated content on diabetes, dementia, and frailty.