Marketing Research 12e – 978-1119355274

SKU : PRE-978-1119355274

$38.60

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Marketing Research 12e

  • Authors: David A. Aaker, V. Kumar, Robert P. Leone, George S. Day
  • ISBN: 978-1119355274

This twelfth edition of Marketing Research has been thoroughly updated to reflect modern marketing research methodologies, tools, and case studies. It explores traditional and contemporary research methods, covering data collection, analysis, and interpretation. New to this edition are enhanced sections on digital analytics, including in-depth coverage of social media research, big data analysis, and data visualization techniques. Detailed examples from real-world companies and a clear writing style make this an invaluable resource for students and professionals.

Master marketing research with the 12th edition. Updated with digital analytics, social media, & big data. Ideal for students and professionals.