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Marketing is a dynamic field. Marketing Management, 5th Edition provides a thorough overview of marketing management principles, from market research and segmentation to product development and distribution. The clear writing style, coupled with real-world examples and case studies, makes complex concepts easily understandable. This edition is a valuable resource for students and professionals seeking to stay current with the latest marketing trends and best practices.
Master marketing management with Dawn Iacobucci’s 5th edition. Learn principles from market research to product development, using real-world examples. Ideal for students and professionals.
Dental Public Health & Research, 4th ed., by Christine N. Nathe. Essential guide for dental hygienists, covering public health policies, advocacy, and oral health education. Updated with latest research & technology.
Master intercultural communication. Jandt’s 8th edition explores identities in a global community, offering practical tools for understanding cultural nuances. Essential for students & professionals.
Explore counseling & psychotherapy theories and applications across cultures & settings. Experts Ginter, Sodowsky, & Gerstein provide culturally competent approaches. Ideal for practitioners, scholars, and students.
Master advertising & promotion with the 12th Canadian edition. Covers integrated marketing, digital/social media, and current industry trends. Updated case studies for real-world application.
Master mathematical analysis for business, economics, and the life sciences. The 14th edition features updated content, real-world applications, and online resources. By Haeussler, Paul, & Wood.
Foster respectful, responsive care for infants & toddlers. This curriculum builds strong relationships, play-based learning, and a sense of community. Perfect for caregivers.
Master physical examination & health assessment for adults. Canadian e-book by Jarvis et al., Elsevier Canada. Covers chronic conditions, aging, substance abuse, and more. Updated content on diabetes, dementia, and frailty.
Strategic management textbook, 15th edition. Covers globalization, innovation, and sustainability. Comprehensive guide for students and professionals. Clear explanations of strategic analysis & decision-making.