Marketing Management, 5th Edition – 978-1337271127

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$39.55

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Marketing Management, 5th Edition

  • Author: Dawn Iacobucci
  • Publisher: Cengage Learning
  • ISBN: 978-1337271127

Marketing is a dynamic field. Marketing Management, 5th Edition provides a thorough overview of marketing management principles, from market research and segmentation to product development and distribution. The clear writing style, coupled with real-world examples and case studies, makes complex concepts easily understandable. This edition is a valuable resource for students and professionals seeking to stay current with the latest marketing trends and best practices.

Master marketing management with Dawn Iacobucci’s 5th edition. Learn principles from market research to product development, using real-world examples. Ideal for students and professionals.