Marketing Management 4th Edition – Greg Marshall
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Master the fundamentals of marketing with Marketing Management, 4th Edition by Greg Marshall. This comprehensive textbook provides a clear and concise overview of core marketing concepts and strategies, equipping you with the knowledge and tools needed to succeed in today’s dynamic marketplace.
Delve into essential topics such as market analysis, consumer behavior, product development, pricing strategies, promotion, and distribution channels. The book utilizes real-world examples and case studies to illustrate key principles and demonstrate their practical application across various industries.
Designed for undergraduate and graduate-level marketing courses, this edition offers updated content reflecting the latest trends and innovations in the field. Benefit from a structured approach that facilitates understanding, retention, and application of learned material. The clear writing style and engaging presentation make complex concepts accessible and easy to grasp.
ISBN: 9781260381917. This invaluable resource will serve as a cornerstone for your marketing education, providing a solid foundation for future career success in marketing and related fields.
Master marketing fundamentals with Greg Marshall’s Marketing Management, 4th Edition (ISBN: 9781260381917). This comprehensive textbook covers market analysis, consumer behavior, and more, using real-world examples. Ideal for undergraduate and graduate students.
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