Marketing Channels – 1st edition – 978-0538801345
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Marketing Channels – 1st Edition
Author: Bert Rosenbloom
Publisher: South-Western Educational Publishing
ISBN: 978-0538801345
- Introduction: This comprehensive guide explores the design, management, and evaluation of marketing channels, addressing fundamental issues and challenges.
- Key Topics: Channel selection, channel design, channel management, and channel evaluation.
- Learning Enhancements: Real-world examples and case studies from various industries.
- Target Audience: Students and professionals.
Master marketing channels with this 1st edition guide. Covers channel design, management, and evaluation. Real-world examples for students and professionals.
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