Marketing: An Introduction, 14th Edition – 978-0135204436

SKU : PRE-978-0135204436

$39.65

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Marketing: An Introduction

“Marketing: An Introduction” by Gary Armstrong and Philip Kotler, in its 14th edition, provides a comprehensive introduction to marketing principles. This updated edition examines essential marketing strategies and practices through detailed examples and insights, reflecting current trends and research. The clear and concise presentation ensures accessibility for all learners, making complex marketing concepts understandable.

Book Details

  • Title: Marketing: An Introduction
  • Edition: 14th
  • Authors: Gary Armstrong, Philip Kotler
  • ISBN: 978-0135204436
  • Language: English

Master marketing fundamentals with Kotler & Armstrong’s 14th edition. Learn essential strategies, practices, and current trends. Clear, concise explanations for all learners.