Marketing: An Introduction, 13th Edition – 978-0134132198
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Marketing: An Introduction, 13th Edition
- Authors: Philip Kotler, Gary Armstrong, Veronica Wong, and Cecily VanPatten
- Publisher: Pearson
- ISBN: 9780134132198
Unlock the Power of Marketing
In today’s competitive business landscape, marketing is more critical than ever. Marketing: An Introduction, 13th Edition provides a comprehensive and up-to-date introduction to the fundamental concepts and practices of marketing. This best-selling textbook empowers students to navigate the complexities of marketing and develop effective marketing strategies. It covers essential topics such as:
- Understanding consumer behavior
- Market research and segmentation
- Product development and pricing
- Promotion and advertising
- Distribution and supply chain management
Key Features
- In-depth coverage: Provides a comprehensive foundation in marketing principles and practices.
- Engaging case studies: Real-world examples showcase successful marketing campaigns and illustrate key concepts.
- Innovative technology: Online resources and interactive simulations enhance learning and make concepts more relatable.
- Focus on digital marketing: Explores cutting-edge digital marketing techniques and their impact on business.
- Global perspective: Examines marketing from a global context, highlighting cross-cultural differences and international marketing strategies.
With its clear explanations, practical insights, and extensive coverage, Marketing: An Introduction, 13th Edition equips students with the knowledge and skills they need to succeed in their marketing careers.
Master marketing fundamentals. Kotler’s 13th edition covers consumer behavior, market research, and digital strategies. Learn from real-world cases & global perspectives.
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