Marketing 7e – 978-1260597493
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Marketing 7e
- Author: Dhruv Grewal
- Publisher: Cengage Learning
- ISBN: 978-1260597493
Marketing 7e is the definitive textbook for undergraduate marketing courses. It provides a comprehensive and up-to-date overview of the marketing process, from strategy development to implementation and evaluation. Written in an engaging and accessible style, this book is enriched with real-world examples and case studies. This new edition has been thoroughly revised and updated to reflect the latest trends in marketing.
Marketing 7e by Dhruv Grewal (Cengage). Comprehensive, updated textbook covering marketing strategy, implementation, & evaluation. Real-world examples & case studies.
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