Marketing 5th Edition – 978-0198809999
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Marketing 5th Edition
- Title: Marketing 5th Edition
- Author: Paul Baines
- ISBN: 978-0198809999
- Language: English
- Page Numbers: Not Available
In its fifth edition, “Marketing” by Paul Baines offers a comprehensive and contemporary exploration of the field of marketing, incorporating updated research and enhanced coverage of digital marketing and social media strategies. This edition effectively integrates theory and practice, providing a robust foundational understanding of marketing principles.
Ideal for students in advanced marketing courses, the book equips future marketers with the skills and knowledge needed to innovate and succeed in today’s rapidly evolving industry. Emphasis is placed on real-world applications and the practical aspects of marketing decision-making, ensuring readers can readily apply concepts learned to multiple business contexts.
Master marketing with the 5th edition. Paul Baines’ comprehensive guide covers digital marketing, social media, and real-world applications. Ideal for advanced students.
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