Marketing 2020, 20th Edition – 978-0357033791
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Marketing 2020: 20th Edition
- Authors: Philip Kotler & Kevin Lane Keller
- Publisher: Pearson
- ISBN: 978-0357033791
Marketing 2020: 20th Edition is a comprehensive textbook providing a thorough overview of modern marketing trends, concepts, and best practices. It covers various aspects of marketing, including digital marketing, and explores the challenges and opportunities presented by the evolving digital landscape. This edition offers updated chapters on crucial areas such as digital marketing, social media, and customer experience. The text also features new case studies, integrated ethical considerations, and sustainability discussions. Interactive online resources and simulations are included to enhance learning. This book is designed to guide students, business professionals, and entrepreneurs through the ever-changing world of marketing.
Master modern marketing with Kotler & Keller’s 20th edition. Covers digital, social media, and sustainability. Updated case studies, interactive resources.
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Strengthen family-school-community partnerships with culturally responsive strategies. This 4th edition, by Grant & Ray, empowers students through effective engagement. Ideal for educators, administrators, and policymakers.
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