Marketing 2016 (18th Edition) – 978-1285869414
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Marketing 2016 (18th Edition)
- Authors: William M. Pride, O. C. Ferrell
- ISBN: 978-1285869414
- Publisher: Pearson Education
Marketing 2016 provides a comprehensive overview of marketing principles. This edition explores segmentation, targeting, positioning, and marketing planning and strategy. It includes contemporary examples and detailed case studies to illustrate key concepts.
Master marketing with Pride & Ferrell’s 2016 edition. Covers segmentation, targeting, positioning & more. Real-world examples & case studies.
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