Marketing, 14th Edition – 978-0135192122
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Marketing, 14th Edition
- Author: Gary Armstrong
- Publisher: Pearson
- ISBN: 978-0135192122
Marketing, 14th Edition is a comprehensive and up-to-date textbook on the principles of marketing. This edition is updated with the latest in digital marketing trends, including new material on social media strategies and customer relationship management. It also introduces a new chapter dedicated to the marketing of services, making it an invaluable resource for both students and professionals in the field.
Master marketing principles with the 14th edition. Updated digital strategies, social media, CRM, and a new services chapter. By Gary Armstrong, Pearson.
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