Managing Sport Events 3rd Edition – David J. Shonk, Leigh Ann Danzey-Bussell, T. Christopher Greenwell

Gain a comprehensive understanding of sport event management with the extensively revised 3rd edition of “Managing Sport Events” by David J. Shonk, Leigh Ann Danzey-Bussell, and T. Christopher Greenwell. This essential resource provides a practical and insightful guide covering all aspects of planning, organizing, and executing successful sporting events, from small-scale competitions to large-scale international tournaments.

The book delves into crucial areas such as strategic planning, risk management, marketing and sponsorship, finance, operations, and legal considerations. It explores the complexities of event budgeting, venue selection, volunteer management, and the critical importance of stakeholder engagement. Real-world case studies and examples illustrate key concepts and provide valuable lessons learned.

Updated to reflect the latest industry trends and best practices, this edition incorporates new chapters and sections addressing contemporary challenges and opportunities in sport event management. It offers practical tools and techniques for effective event delivery, helping readers develop the skills and knowledge needed to excel in this dynamic field. Whether you are a student, aspiring professional, or experienced event manager, this book is an invaluable resource for navigating the intricacies of successful sport event organization.

“Managing Sport Events” is a must-have for anyone involved in planning, executing, or managing sporting events. Its practical approach and in-depth coverage make it an indispensable guide for both students and professionals seeking to enhance their expertise in this exciting and challenging field. The authors’ considerable experience ensures a balanced and relevant perspective on the multifaceted nature of sport event management.