Managerial Economics and Strategy – 978-0135183786
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Managerial Economics and Strategy
- Authors: Jeffrey M. Perloff, James A. Brander
- Publisher: McGraw-Hill Education
- ISBN: 978-0135183786
Managerial Economics and Strategy provides a comprehensive exploration of managerial economics, incorporating the strategic considerations vital for effective business decisions. This textbook is designed for students and professionals seeking a strong understanding of crucial economic principles. Key topics include demand and supply dynamics, various market structures, pricing strategies, output and investment decision-making, game theory applications, and behavioral economics perspectives. The book’s practical approach, enhanced by numerous examples and case studies, helps readers grasp complex concepts easily. This resource is invaluable for anyone seeking to understand the economic forces that shape managerial and strategic choices within corporate environments.
Master managerial economics & strategy. Perloff/Brander’s comprehensive text covers demand, supply, market structures, pricing, and more. McGraw-Hill.
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