Introduction to Public Relations 3rd Edition Strategic, Digital, and Socially Responsible Communication – Janis Teruggi Page, Lawrence J. Parnell
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Master the art of public relations with Introduction to Public Relations, 3rd Edition. This comprehensive textbook provides a strategic, digital, and socially responsible approach to the field, equipping you with the essential skills and knowledge needed to succeed. Authors Janis Teruggi Page and Lawrence J. Parnell deliver an updated and relevant perspective on modern PR practices.
Explore the evolving landscape of public relations, encompassing traditional and digital communication strategies. Learn how to develop and implement effective campaigns that resonate with target audiences across various platforms. This edition emphasizes the growing importance of socially responsible communication, highlighting ethical considerations and the impact of PR on society.
The book delves into crucial aspects of public relations, including media relations, crisis communication, social media management, and reputation building. You’ll gain a thorough understanding of strategic planning, research methodologies, and effective messaging techniques. The clear and engaging writing style makes complex concepts easily accessible, regardless of your prior experience.
Introduction to Public Relations, 3rd Edition is an invaluable resource for students and professionals alike seeking to build a strong foundation in the field. Its focus on strategic thinking, digital fluency, and social responsibility ensures you are well-prepared to navigate the challenges and opportunities of contemporary public relations.
ISBN: 9781071901960
Master public relations with this updated 3rd edition! Janis Teruggi Page & Lawrence J. Parnell provide a strategic, digital, & socially responsible approach. Learn essential skills for modern PR. ISBN: 9781071901960
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