International Marketing and Export Management 8th Edition – Alexander Josiassen
$30.80
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Gain a comprehensive understanding of international marketing and export management with the 8th edition of Alexander Josiassen’s acclaimed textbook. This essential resource provides a detailed exploration of the global marketing landscape, equipping you with the knowledge and skills needed to succeed in international business.
Learn how to navigate the complexities of the global market, developing and executing effective strategies to reach international customers. The book covers crucial aspects such as identifying and entering new markets, managing the export process while adhering to international regulations, and building strong relationships with global partners.
Master the art of adapting marketing strategies to diverse cultural and economic contexts. You’ll learn how to analyze market performance, understand the impact of the global environment on business decisions, and stay current with the latest trends and developments in international marketing. This book is invaluable for students and professionals alike seeking to excel in the dynamic world of international trade.
The book’s clear and concise explanations, combined with real-world examples, make complex concepts easily understandable. Whether you’re a student pursuing a degree in international business or a seasoned professional aiming to enhance your expertise, this textbook provides a solid foundation for success in global markets. ISBNs: 9781292016924, 1292016922, 9781292175898, 1292175893
Master international marketing & export management with Josiassen’s 8th edition. This comprehensive textbook (ISBN: 9781292016924) equips you with the skills to succeed in global business. Ideal for students & professionals.
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