International Business – 978-1259317224
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International Business
- Author: Michael Geringer
- Publisher: Pearson
- ISBN: 978-1259317224
International Business provides students with a comprehensive and engaging exploration of the challenges and opportunities in today’s global marketplace. This textbook combines scholarly insights with practical applications, offering an essential resource for anyone interested in international business. Through real-world examples and case studies, it delves into the key elements of multinational operations, including globalization, cultural differences, and international trade. Students will gain a strong understanding of the principles and practices of international business, and the difficulties encountered by companies operating globally.
Master international business with this comprehensive textbook. Explore globalization, cultural nuances, and multinational operations. Ideal for students and professionals.
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