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Dive into the dynamic world of international business with International Business, 3rd Edition by Donald Ball, Jeanne McNett, and Michael Geringer. This comprehensive textbook provides a thorough understanding of the complexities and opportunities presented in the global marketplace. It’s an essential resource for students and professionals alike seeking to navigate the intricacies of international trade, finance, and management.
The authors expertly guide readers through key concepts, including global market entry strategies, international trade agreements, foreign exchange risk management, and the ethical considerations inherent in conducting business across borders. Real-world examples and case studies illuminate the theoretical frameworks, making the material both engaging and relevant to current business practices. The 3rd edition incorporates the latest developments and trends in international business, ensuring that you’re equipped with the most up-to-date knowledge.
This book is ideal for undergraduate and graduate-level courses in international business, as well as professionals working in multinational corporations or those seeking a career in global commerce. Its clear writing style, combined with insightful analysis, makes it an invaluable tool for anyone looking to master the challenges and reap the rewards of operating in an increasingly interconnected world. ISBN 9781264067527.
Master international business with Ball, McNett, & Geringer’s 3rd edition (ISBN: 9781264067527). Explore global trade, finance, and management. Ideal for students and professionals.
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