Integrated Marketing Communication 4th Edition Creative Strategy from Idea to Implementation – Robyn Blakeman
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Unlock the secrets to crafting compelling marketing campaigns with Integrated Marketing Communication, 4th Edition: Creative Strategy from Idea to Implementation by Robyn Blakeman. This essential textbook provides a comprehensive guide to developing and executing effective integrated marketing communication (IMC) strategies.
Explore the entire process, from initial idea generation to successful implementation. Learn how to create cohesive brand messages across multiple channels, ensuring consistent and impactful communication. The book delves into the strategic planning involved in IMC, helping you understand how to analyze target audiences, set objectives, and develop creative strategies that resonate.
Gain a thorough understanding of key IMC components, including advertising, public relations, sales promotion, digital marketing, and social media. Blakeman’s clear and concise writing style makes complex concepts accessible, while real-world examples illustrate practical applications. This edition offers up-to-date insights into the ever-evolving landscape of marketing and communication.
This invaluable resource is perfect for students studying marketing and communications, as well as marketing professionals seeking to enhance their skills and knowledge. Master the art of integrated marketing communication and elevate your campaign effectiveness with this comprehensive guide.
Master integrated marketing communication! Robyn Blakeman’s 4th edition (ISBN: 9781538176320) guides you from idea to implementation, covering strategy, advertising, PR, digital, and social media. Perfect for students & professionals.
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