Healthcare Marketing: A Case Study Approach 1st Edition – Carla, Cellucci, Farnsworth, Leigh W., Tracy J., Wiggins
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Dive into the world of healthcare marketing with “Healthcare Marketing: A Case Study Approach,” 1st Edition. This insightful text, authored by Carla Cellucci, Leigh W. Farnsworth, and Tracy J. Wiggins, offers a practical and engaging approach to understanding the complexities of marketing within the healthcare industry. Through a series of compelling case studies, the book explores various marketing strategies and challenges faced by healthcare organizations.
The authors expertly guide readers through real-world scenarios, enabling them to analyze successful and unsuccessful marketing campaigns. Learn to effectively target specific patient demographics, navigate regulatory landscapes, and develop impactful marketing messages that resonate with diverse audiences. This book is an invaluable resource for students, healthcare professionals, and marketing executives seeking to enhance their knowledge and skills in this specialized field.
This first edition provides a comprehensive foundation in healthcare marketing principles, complemented by detailed case study analyses. Readers will gain a deeper understanding of branding, digital marketing, public relations, and market research within the context of the healthcare sector. The book’s practical approach emphasizes application and critical thinking, empowering readers to develop effective marketing strategies for their own organizations or to better understand the marketing efforts of competing healthcare providers.
Key features include in-depth case studies, practical examples, and a focus on current trends and best practices in healthcare marketing. ISBN: 9781567936056
Master healthcare marketing with this case study approach! Authors Cellucci, Farnsworth, & Wiggins (ISBN: 9781567936056) explore real-world strategies, challenges, and best practices for effective campaigns targeting diverse patient demographics. Ideal for students and professionals.
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