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This comprehensive textbook provides a foundational understanding of health behavior theory and its application in public health. It’s designed for students and practitioners seeking a deeper understanding of health behavior dynamics and effective intervention strategies. The book explores key theoretical frameworks like social cognitive theory, the health belief model, and the transtheoretical model, offering thorough coverage of diverse health behaviors including healthy eating, physical activity, tobacco use, and risky sexual behavior.
The text includes detailed content on intervention design and evaluation, supported by real-world examples from successful public health campaigns. Practical learning tools such as case studies, exercises, and discussion questions help reinforce concepts and promote practical application. Authored by leading experts in health behavior research and practice.
Master health behavior theory for public health. Learn foundational principles, applications, and intervention strategies. Covers social cognitive, health belief, and transtheoretical models. Real-world examples & practical exercises.
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