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Global strategy and managing businesses across national borders are crucial in today’s interconnected economy. Global Strategy, 4th Edition by Mike W. Peng provides essential frameworks for understanding key dynamics in formulating and executing international strategies. The latest trends impacting global business, like the rise of emerging markets, the importance of social responsibility, and the transformative influence of technology are thoroughly examined. This text covers essential topics including:
Master global strategy with the 4th edition. Mike W. Peng’s guide covers globalization drivers, market challenges, entry strategies, and societal impacts. Learn from Cengage Learning.
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