Global Strategy, 4th Edition – 978-0357039182

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Global Strategy, 4th Edition

  • Author: Mike W. Peng
  • Publisher: Cengage Learning
  • ISBN: 978-0357039182

Global strategy and managing businesses across national borders are crucial in today’s interconnected economy. Global Strategy, 4th Edition by Mike W. Peng provides essential frameworks for understanding key dynamics in formulating and executing international strategies. The latest trends impacting global business, like the rise of emerging markets, the importance of social responsibility, and the transformative influence of technology are thoroughly examined. This text covers essential topics including:

  • Drivers of globalization
  • Challenges of managing in the global marketplace
  • Strategies for entering and competing in global markets
  • The societal impacts of global business

Master global strategy with the 4th edition. Mike W. Peng’s guide covers globalization drivers, market challenges, entry strategies, and societal impacts. Learn from Cengage Learning.