Global Marketing, 9th Edition – 978-0134129945
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Global Marketing, 9th Edition
- Author: Warren J. Keegan
- ISBN: 978-0134129945
- Language: English
“Global Marketing” by Warren J. Keegan provides a comprehensive exploration into the challenges and opportunities faced by marketers in the global marketplace. This 9th edition dives deeper into the intricacies of marketing across borders and cultures, incorporating up-to-date strategies and real-world examples. It emphasizes the crucial role of cultural understanding and offers new context on how technological advancements are shaping global marketing tactics. This makes it a valuable resource for students and professionals seeking to thrive in today’s dynamic global market.
Global Marketing, 9th Edition by Warren J. Keegan. Comprehensive guide to global marketing challenges & opportunities, updated with cultural insights & tech trends. Ideal for students and professionals.
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