Global Marketing, 8th Edition – 978-1292251806
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Global Marketing, 8th Edition
By Svend Hollensen
- ISBN: 978-1292251806
- Language: English
- Edition: 8th
Global Marketing, 8th Edition continues to provide comprehensive insights into the strategic challenges and opportunities of global marketing. This edition updates coverage of the digital and social media environments, offering real-world applications and case studies to illustrate global differences in consumer behavior and marketing strategies. This text is an essential resource for mastering international marketing complexities.
Master global marketing with the 8th edition. Comprehensive insights, updated digital & social media coverage, real-world case studies. Essential for international marketing success.
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