Global Marketing, 4th Edition – 978-0765642950
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Global Marketing, 4th Edition
- Title: Global Marketing, 4th Edition
- Author: Kate Gillespie
- ISBN: 978-0765642950
- Language: English
- Page Numbers: Not Available
Authored by renowned professor Kate Gillespie, “Global Marketing” in its 4th edition offers an in-depth and comprehensive insight into global marketing strategies. This book maintains the rigorous academic foundation and practical applications of previous editions. It explores the challenges and opportunities presented by the changing global market landscape, blending theory with real-world practices through numerous case studies and examples from businesses across the globe.
Master global marketing strategies with Kate Gillespie’s 4th edition. In-depth analysis, real-world examples, and rigorous academic approach.
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