Global Communication 5th Edition Theories, Stakeholders, and Trends – Steven Phipps, Thomas L. McPhail
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Explore the dynamic world of global communication with the 5th edition of “Global Communication: Theories, Stakeholders, and Trends” by Steven Phipps and Thomas L. McPhail. This comprehensive textbook delves into the intricacies of communication in an increasingly interconnected world, examining key theories and their application in diverse contexts.
Gain a deeper understanding of the stakeholders involved in global communication, from multinational corporations to individual citizens, and learn how their actions and interactions shape the global landscape. The book analyzes the impact of technological advancements, cultural differences, and political factors on communication strategies and outcomes. It provides a thorough analysis of current trends and future directions in the field.
Designed for students and professionals alike, this edition offers updated research, relevant case studies, and practical examples to illustrate key concepts. Whether you are a communication student, a business professional navigating international markets, or simply someone interested in understanding the complexities of global interaction, this book offers invaluable insights and perspectives. ISBN: 9781119522188.
Master global communication! Phipps & McPhail’s 5th edition (ISBN: 9781119522188) explores key theories, stakeholders, and trends in an interconnected world. Updated research & case studies for students & professionals.
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