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Master the fundamentals of marketing with the Essentials of Marketing, 18th Edition, by Joseph Cannon. This comprehensive textbook provides a clear and engaging exploration of core marketing concepts and principles. Ideal for students and professionals alike, it offers a practical and up-to-date understanding of the marketing landscape.
This 18th edition ensures you have access to the latest thinking and best practices in the field. Explore key topics such as market analysis, consumer behavior, product development, pricing strategies, promotion, and distribution channels. The book is meticulously crafted to help you build a strong foundation in marketing theory and apply it to real-world scenarios.
With its clear explanations and insightful examples, the Essentials of Marketing, 18th Edition, makes complex marketing ideas accessible and relevant. Benefit from the author’s expertise in providing a structured and logical approach to understanding and implementing successful marketing strategies. The ISBN 9781266168468 ensures you obtain the correct and most current version.
Enhance your marketing knowledge and skills with this invaluable resource. Whether you are a marketing student aiming for academic success or a professional seeking to refresh and expand your expertise, the Essentials of Marketing, 18th Edition, is an indispensable tool for navigating the dynamic world of marketing.
Master marketing fundamentals with Essentials of Marketing, 18th Edition by Joseph Cannon (ISBN: 9781266168468). This comprehensive text covers core concepts, best practices, and real-world applications, ideal for students and professionals.
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