Essentials of Health Care Marketing 5th Edition – Eric N. Berkowitz
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Master the intricacies of healthcare marketing with the 5th edition of Essentials of Health Care Marketing by Eric N. Berkowitz. This comprehensive textbook equips you with the knowledge and skills necessary to navigate the unique challenges and opportunities within the healthcare industry.
This essential resource guides you through the development and implementation of effective marketing strategies for healthcare products and services. Learn to skillfully manage the marketing mix – product, price, place, and promotion – to maximize impact and reach your target audiences. The book emphasizes the critical role of market research in identifying and understanding potential customers, fostering strong customer relationships, and leveraging data to improve campaign effectiveness.
Essentials of Health Care Marketing covers a wide range of topics, including the use of social media and digital marketing channels for targeted outreach, and the importance of measuring and evaluating campaign performance to ensure optimal ROI. Stay ahead of the curve with insights into the latest trends and best practices in this dynamic field. This fifth edition offers updated content reflecting the ever-evolving healthcare landscape.
ISBNs: 9781284200157, 1284200159, 9781284232844, 1284232840
Master healthcare marketing with Eric N. Berkowitz’s Essentials of Health Care Marketing, 5th Edition (ISBN: 9781284200157). Learn effective strategies, market research, digital marketing, and campaign evaluation in this updated textbook.
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