Essentials of E-Commerce – 978-0135231016
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Essentials of E-Commerce
By Kenneth Laudon
Publisher: Pearson
ISBN: 9780135231016
Book Details
- Title: Essentials of E-Commerce
- Author: Kenneth Laudon
- Publisher: Pearson
- ISBN: 9780135231016
Essentials of E-Commerce presents a comprehensive overview of e-commerce. This book provides an introduction to the field, covering topics such as the evolution and impact of e-commerce, business models and strategies, marketing and customer service in the digital age, payment systems and e-commerce security, and emerging trends and technologies. The clear writing style, examples, and real-world case studies make this an essential resource for students, business professionals, and anyone interested in e-commerce.
Learn e-commerce essentials. Kenneth Laudon’s *Essentials of E-Commerce* covers evolution, business models, marketing, security, and emerging trends. Ideal for students and professionals.
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